Curated list of APT group trackers, malware family indexes, naming maps, threat actor reporting, and public intelligence sources.
Analyzed marketing campaign performance to identify high-ROI customer segments, reduce wasted spend, and improve targeting decisions using data-driven insights.
A Claude Code skill + MCP server setup for expert-level Google Ads campaign analysis
A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.
📊An Power BI dashboard integrating fragmented e-commerce sales and Meta Ads metrics. Built with Design Thinking framework and a custom Star Schema model across 4 tables with 10,000+ rows. | Power BI
End-to-end data analytics project analyzing 120+ marketing campaigns across Google, Facebook, Instagram, LinkedIn, Email & YouTube. Includes data cleaning, EDA, ROI analysis, conversion funnel analysis, and an interactive web dashboard (Chart.js) deployed on GitHub Pages.
Analyze marketing campaign performance, customer retention, and customer behavior to identify high-value acquisition channels, improve campaign efficiency, and create actionable customer segments.
📊 Analyze marketing campaign performance using Power BI and SQL. Track key metrics to optimize ROI and improve customer acquisition strategies.
This project analyzes marketing campaign performance across Google, Facebook, and Email channels using SQL. It tracks advertising spend, impressions, clicks, conversions, and revenue to evaluate campaign effectiveness, ROI, and customer engagement.
Marketing campaign performance analysis for Tokobli e-commerce using data analytics to evaluate revenue efficiency and customer participation across major campaigns (10.10, 11.11, 12.12).
Paid social analytics with the statistics done properly — A/B tests with confidence intervals and practical-significance thresholds, peeking analysis, creative fatigue detection, and Wilson intervals on segments. Python + SciPy + Streamlit.
Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.
Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.
Built an end-to-end marketing analytics pipeline with machine learning and dashboards to optimize campaign performance and ROI.
Analyzed lead quality trends to identify top-performing sources and optimize marketing spend. Explored factors like widgets, campaigns, and geography using Python-based analysis and visualizations. Provided actionable insights to improve conversion rates and justify CPL adjustments.
Fundraising performance, ROI and data quality analysis using supporter, donation and campaign datasets. Identified campaign effectiveness, donor concentration risks and opportunities to improve fundraising efficiency through Excel-based analytics.
Marketing campaign effectiveness analysis -- identifying ROI drivers and high-value customer segments
Multi-agent toolkit for Meta (Facebook/Instagram) Ads. Campaign performance, creative fatigue scoring, audience and placement breakdowns, Pixel/CAPI event health, budget pacing, markdown and PDF reports. Read-only by default.
Power BI dashboard analyzing campaign performance, ROI, ROAS, revenue, and marketing spend.
Synthetic e-commerce portfolio analyzing Double-Date campaign growth and financial sustainability using BigQuery and Excel.
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