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data-project

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A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.

  • Updated Nov 29, 2025

This project demonstrates an end-to-end analytics workflow using Google BigQuery to analyze bike rental data. The project focuses on uncovering insights related to rental demand, revenue trends, seasonality, and user behavior using advanced SQL techniques including aggregations, joins, CTEs, window functions, and KPI calculations.

  • Updated Feb 18, 2026

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