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campaign-analysis

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Marketing funnel and conversion performance analysis using the UCI Bank Marketing Campaign Dataset. Includes funnel drop-off analysis, channel performance, dashboard visuals, and actionable growth recommendations.

  • Updated May 1, 2026
  • Python

End-to-end data analytics project analyzing 120+ marketing campaigns across Google, Facebook, Instagram, LinkedIn, Email & YouTube. Includes data cleaning, EDA, ROI analysis, conversion funnel analysis, and an interactive web dashboard (Chart.js) deployed on GitHub Pages.

  • Updated Jun 29, 2026
  • Python

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