Fully Automated Performance Marketing Dashboard

Campaign Tracking and Analysis System

Building a successful marketing tracking system starts with creating a systematic and detailed campaign naming structure. This structure is critical for ensuring accuracy and ease in the analysis process.

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Campaign Naming Structure

A well-structured campaign name should include the following components:

• Campaign Objective: The goal of the campaign.
• Target Region: Geographical targeting.
• Audience: The audience targeted by the campaign.
• Language: The language of the campaign.
• Funnel Stage: The stage of the user journey being addressed.
• Campaign Content: The core message of the campaign.

This structure serves as a foundation for conducting detailed analyses on datasets such as marketing-db-final-table.sql, enabling in-depth performance evaluation.

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UTM Configuration and Source Tracking

When setting up campaigns, it’s essential to create accurate UTM structures. This ensures we can effectively track the sources and campaigns driving users to our site.

UTM tags allow us to:

1. Identify the source and campaign of user visits.
2. Combine this data with tools like Google Analytics to analyze user behavior.

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Google Analytics and Goal Setting

With Google Analytics, we can monitor user behavior on our site. By defining specific goals, we can measure key events, such as:

• Sign-Up Completion: Tracking the number of users who complete the registration process.
• Source Performance: Using UTM tags to determine which sources and campaigns perform better.

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Collecting Data from Multiple Platforms

We run campaigns across various ad platforms, such as Meta Ads, Google Ads, Bing Ads, and LinkedIn Ads. Each platform tracks data like ad spend, clicks, and impressions.

• Google Analytics Integration: Integrates seamlessly with Google Ads to pull cost, click, and impression data directly.
• Other Platforms: For non-Google platforms, use REST APIs or tools like Supermetrics to fetch data regularly.
  Check out my repository meta-ads-to-gsheets-data-pipeline to learn how to fetch daily campaign data from Meta Ads for free.

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Final Table and Dashboarding

Campaign names act as unique IDs, enabling us to:

1. Match data from advertising platforms with Google Analytics campaign data.
2. Determine metrics such as how much was spent on a campaign and how many events it triggered.

End Result

A final table with daily ad spend and performance metrics for each platform and campaign.
This table can then be visualized in Looker Studio, creating dashboards for quick and effective analysis.

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🚀 Start tracking and analyzing campaigns today with this robust system!