This project dives into a dataset of products listed on Blinkit — one of India’s leading instant grocery delivery platforms. Using Python and powerful data visualization tools, I explored key trends, pricing strategies, and product distribution patterns across categories and cities.
To conduct a comprehensive analysis of Blinkit's business operations and customer behavior using Python — focusing on sales trends, product attributes, outlet performance, and location-based insights.
- Total Sales: Overall revenue generated from all items sold.
- Average Sales: Average revenue per sale.
- Number of Items: Total count of different items sold.
- Average Rating: Average customer rating for sold items.
- Objective: Analyze the impact of fat content on total sales.
- Chart Type: Pie Chart
- Objective: Evaluate performance across different item types.
- Chart Type: Column Chart
- Objective: Compare total sales across outlets segmented by fat content.
- Chart Type: Double Column Chart
- Objective: Understand how the age/type of outlet establishment affects total sales.
- Chart Type: Line Chart
- Objective: Analyze how outlet size correlates with total sales.
- Chart Type: Pie Chart
- Objective: Assess geographic distribution of sales across different regions.
- Chart Type: Bar Plot
- Python
- Pandas
- Matplotlib
- Seaborn