I performed CRM Analytics with RFM segmentation and CTLV calculation. Based on these, I applied a Clustering algorithm to segment customers as an unsupervised learning. Based on RFM, CLTV and Clustering labels, I calculated the final score as a target. And, then I applied a Classification algorithm as a supervised learning to predict customer segmentation.
Skills
CRM Analytics
RFM Segmentation
CLTV Calculation
Scikit-learn
XGBoost
Pandas
Matplotlib
Seaborn
Numpy
Math
Datetime
Lifetimes
Un/supervised ML
EDA
Clustering
Plotly