There's something quite inefficient going on e.g in the `with-apollo` example, the initial page load is way too slow: <img width="907" alt="screen shot 2017-02-06 at 14 09 30" src="https://cloud.githubusercontent.com/assets/4217871/22646640/0a56ca16-ec76-11e6-8903-098fa2948272.png"> [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fnext-with-apollo.now.sh%2F) confirms (score of 75/100), sometimes saying the server responded in 2.5 seconds, sometimes in 1.1 seconds.