AI that augments salespeople — not replaces them.
Amplify is an experimental AI-powered sales tool designed to amplify human expertise during the most complex stages of the sales journey — from Sales Qualified Lead (SQL) to Opportunity and Close.
It helps sales teams work smarter, not faster, by combining context, data, and communication into one flow — where AI becomes the lever and people remain the fulcrum.
We’re exploring how AI can:
- Suggest smart actions — the next best thing to do based on deal context.
- Compose better messages — emails and texts that feel human, not automated.
- Prioritise deals intelligently — surfacing the signals that experienced sellers rely on.
These prototypes are real-world experiments: each feature helps us learn what data, workflows, and integrations make AI genuinely useful in the sales process.
We build fast, learn faster, and ship responsibly — grounded in four pillars:
- Lean & Experimental — small, reversible experiments over assumptions.
- AI-First Development — using LLMs and agentic tools to accelerate discovery.
- Collaboration & Safety — open reflection, shared learning, and transparency.
- Practical Delivery — modern tooling
We’re starting with three prototype features:
- Smart Suggestions – contextual next-best-action engine.
- Deal Prioritisation & Context – surfacing key signals and patterns.
- AI Email Composer – crafting context-aware, compliant, and human messages.
Each prototype is tested against real sales scenarios to prove value before scaling.
This project is exploring how cross-organisational teams can use AI to build faster, safer, and smarter — where anyone can contribute, from prompt to production.
To create an AI-enabled platform that:
- Feels like a partner, not a tool.
- Reduces admin and increases conversion.
- Makes the sales process more human, effective, and fun.
Next steps: