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In this notebook, the purchases made by around 4000 customers in a period of one year (12/02/2010 - 12/09/2012) is analysed. The customers are further segregated into segments based on Recency, Frequency and Monetary Value (RFM) parameters which can be used to perform target marketing
trcharanjith/Customer_Segmentation_Retail_Purchase
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In this notebook, the purchases made by around 4000 customers in a period of one year (12/02/2010 - 12/09/2012) is analysed. The customers are further segregated into segments based on Recency, Frequency and Monetary Value (RFM) parameters which can be used to perform target marketing
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