A data-driven tool to identify the best candidates for a marketing campaign and optimize it.
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Updated
May 1, 2023 - Python
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propensity-modelling
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A repo with functions for building various COMs and GCOMs quickly.
com gcom uplift uplift-modelling propensity-modelling x-learner conditional-outcome-model grouped-conditional-outcome-model uplift-models s-learner t-learner
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Updated
Apr 19, 2021 - Python
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