A simple app to send refund events to GA4 Measurement Protocol
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Updated
Mar 24, 2024 - JavaScript
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ga4-ecommece
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A self-hosted BigQuery ML pipeline that predicts purchase propensity from GA4 events and pushes the result back to GA4 as a user property via the Measurement Protocol. Built for Google Ads remarketing. Consent-aware, cost-capped, and production-hardened.
propensity-scores propensity-score propensity propensity-models propensity-modelling propensity-scoring propensityscore propensity-modeling ga4-ecommece ga4-ecommerce-data-analysis
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Updated
May 18, 2026 - Python
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