In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.

High-Level Design Discussion On Ad Click Prediction for Search

Ad Click Prediction In this exercise we will build a simple logistic regression model using the [Ad Click prediction dataset]. We will work with some demographic data to predict whether a user purchased something after clicking on an ad or not.