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RFM customer segmentation and marketing channel performance analysis using the UCI Online Retail II dataset. Segments 3,745 customers into 8 behavioural groups and identifies where marketing budget…

HTML 1 Updated Mar 24, 2026

Sales performance analysis for a retail business using Python and Pandas. Identifies a $35K annual profit leak in the Furniture category and provides actionable recommendations.

HTML 1 Updated Mar 24, 2026