Add an issue template, tighten PR template

I looked at a few other examples of templates and tried to make ours more
succint and helpful.  Feedback is welcome.

.github/ISSUE_TEMPLATE.md

@@ -0,0 +1,52 @@
+<!-- PLEASE REMOVE THIS COMMENT BLOCK BEFORE SUBMITTING
+
+Thanks for filing an issue!  Before hitting the button, please read this.
+
+If this is a REQUEST FOR HELP, it is probably be better served by:
+  - Stack Overflow: http://stackoverflow.com/questions/tagged/kubernetes
+  - Mailing list: https://groups.google.com/forum/#!forum/google-containers
+  - Slack: http://slack.kubernetes.io/
+
+Please check for duplicates.  We know searching for dups can be tricky, but we
+appreciate that you try.
+  - If you find an issue that sounds like your bug/feature, reply there.
+  - If you just want to say "me too", PLEASE DO NOT REPLY. Instead, use the
+    smiley-face icon in the upper-right of the issue message.
+
+If this is a BUG REPORT, please:
+  - Fill in as much of the template below as you can.  If you leave out
+    information, we can't help you as well.
+
+If this is a FEATURE REQUEST, please:
+  - Describe *in detail* the feature/behavior/change you'd like to see.
+
+In both cases, be ready for followup questions, and please respond in a timely
+manner.  If we can't reproduce a bug or think a feature already exists, we
+might close your issue.  If we're wrong, PLEASE feel free to reopen it and
+explain why.
+-->
+
+----------
+BUG REPORT
+----------
+
+*Kubernetes version*: (try `kubctl version`)
+
+
+*Environment (e.g. cloud provider, OS, kernel, install tools)*:
+
+
+*What happened*:
+
+
+*What you expected to happen*:
+
+
+*How to reproduce it, as minimally and precisely as possible*:
+
+
+*Anything else do we need to know*:
+
+
+
+[![Analytics](https://kubernetes-site.appspot.com/UA-36037335-10/GitHub/.github/ISSUE_TEMPLATE.md?pixel)]()

.github/PULL_REQUEST_TEMPLATE.md

@@ -1,19 +1,25 @@
-<!--
-Checklist for submitting a Pull Request
+<!-- PLEASE REMOVE THIS COMMENT BLOCK BEFORE SUBMITTING
 
-Please remove this comment block before submitting.
+Thanks for sending a pull request!  Before hitting the button, please read
+this.
 
-1. Please read our [contributor guidelines](https://github.com/kubernetes/kubernetes/blob/master/CONTRIBUTING.md).
-2. See our [developer guide](https://github.com/kubernetes/kubernetes/blob/master/docs/devel/development.md).
-3. If you want this PR to automatically close an issue when it is merged,
+1. Please make sure this comment describes:
+  - What you did
+  - Why you did it
+  - Things to consider when reviewing
+2. Read our contributor guidelines: https://github.com/kubernetes/kubernetes/blob/master/CONTRIBUTING.md
+3. See our developer guide: https://github.com/kubernetes/kubernetes/blob/master/docs/devel/development.md
+4. If you want this PR to automatically close an issue when it is merged,
    add `fixes #<issue number>` or `fixes #<issue number>, fixes #<issue number>`
    to close multiple issues (see: https://github.com/blog/1506-closing-issues-via-pull-requests).
-4. Follow the instructions for [labeling and writing a release note for this PR](https://github.com/kubernetes/kubernetes/blob/master/docs/devel/pull-requests.md#release-notes) in the block below.
+5. Follow the instructions for writing a release note: https://github.com/kubernetes/kubernetes/blob/master/docs/devel/pull-requests.md#release-notes
 -->
 
+
 ```release-note
-* Use the release-note-* labels to set the release note state 
-* Clear this block to use the PR title as the release note 
+* Enter your extended release note here (newlines are formatted as bullets).  If this PR does not warrant a release
+  note, just say `NONE`.
 -OR-
-* Enter your extended release note here (newlines are formatted as bullets)
+* Use the release-note-* labels to set the release note state (if you have access)
+* Clear this block to use the PR title as the release note
 ```