kaplanTest 🚀

background 🔔

• We feel there is a high number of users that browse a city and school page but then do not enquire.
• Personalising content based on previous browsing behaviour increases relevance.

objective 📖

Personalising content on the homepage based on previous browsing behaviour will increase relevance for the user and lead to an increase in conversion.

targeting ☕

see TestPlan          

devices 💻

• desktop .  
• mobile .

browsers 📜

• chrome 45+ .  
• firefox 45+ .
• ie9+

attributes 💊

Brazil => Visitor numbers for users on brazil domain         UK => Segment for visitors on .com
AR => Segment for visitors on /ar
TR => Segment for visitors on /tr
MX => Segment for visitors on /mx
RU => Segment for visitors on /ru

notes

city-course-page 🚀

country-page 🚀