Xandr tag for Google Tag Manager Server Side

There are two types of events that Xandr tag supports: PageView and Conversion.

• PageView event stores the token URL parameter inside the xandr_token cookie.
• Conversion event sends the HTTP request with the specified conversion data to Xandr.

How to use the Xandr tag:

1. Create an Xandr pixel and add Page View and Purchase triggers
2. Add the only required field for the conversion event - Pixel ID, other fields are optional.

Pixel ID - advertiser program ID

Order ID - booking or transaction ID.

Total Order Value - value excluding taxes, delivery, and discounts.

Other - You can include an extra field to pass into your pixel and then see this data in conversion reporting.

Useful link:

• https://stape.io/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager

Open Source

Xandr Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.