The Brevo tag for the server Google Tag Manager (sGTM) container enables seamless integration between your website and Brevo.
Track page view - captures every time a user navigates to a new page or reloads the current page. This helps analyze website traffic, user behavior, and engagement.
Track event - tracks user interactions with content, such as form submissions, button clicks, or video playbacks.
Track link click - records when users click on hyperlinks within a web page.
Identify the user - allows the system to recognize and differentiate individual users who interact with the website. It can be based on a unique identifier, such as a user ID or a cookie.
Client Key - retrieve your Client Key based on the API version you are using:
- API v2: https://developers.brevo.com/docs/tracker-rest-implementation#authentication
- API v3: https://developers.brevo.com/docs/getting-started#using-your-api-key-to-authenticate
Email - email to identify the user.
Page - the name of the page being tracked (e.g., "Checkout").
Brevo Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.