UTM code shortener simplifies the process of measuring the ROI of Paid Organic campaigns, thereby improving its measurement accuracy.
A typical example of Paid Organic is a viral campaign through Naver Power Bloggers. Since these campaigns have to go through multiple delivery steps, complex and long UTM URL should take the risk of being damaged or altered during delivery.
https://www.server.com/?utm_medium=cpc&utm_source=facebook&utm_campaign=KOR
However, after years of empirical testing, we have found that URLs of a very simple form, such as the one below, are not at risk of being corrupted or altered during transmission.
https://www.server.com/?c=b1233
When the UTM code of a Paid Organic campaign is assigned correctly, the following effects can be achieved.
UTM codes are added to the end of your URLs to track and measure the performance of your online marketing campaigns. This allows you to see where traffic to your website is coming from, how it is arriving, and why it is being visited.
UTM codes allow you to analyze the source of your traffic in detail, including five types of parameters. For example, you can clearly see which marketing strategies are effective through campaign source, medium, name, etc.
This data allows you to identify which campaigns are generating the highest ROI (return on investment). This provides an opportunity to allocate your marketing budget more efficiently and focus on effective strategies.
UTM codes allow you to continuously monitor and analyze the performance of your campaigns. This allows you to optimize your marketing efforts and achieve better results.
Ultimately, UTM codes contribute to business growth. They help you achieve your business goals by understanding customer behavior and figuring out effective marketing strategies.
Anyone can use or modify it under an open source license, and anyone can participate in the development as an open project.
Singleview API retriever on Python Django was developed and used by singleview.co.kr only for the purpose of making internal projects successful, so The accuracy and stability of the collected data were secured, but there is still a lot of room for improvement.
If you would like to participate, please read the CONTRIBUTING.md document before reporting bugs/suggestions or submitting a Pull Request.
singleview.co.kr is waiting for your participation in development.
@singleview-co-kr
We welcome participation from those who wish to create a world where online marketing practitioners can proudly leave work on time or those who wish to develop an automated programmatic advertising work system.
- Official site (Korean) : http://singleview.co.kr/
Copyright (c) 2025, singleview.co.kr http://singleview.co.kr All rights reserved.
Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:
-
Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.
-
Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.
-
Neither the name of django_etl nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission.
THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.