简介：
作为一个技术背景的创始人，营销很难，尤其是海外市场。
这是我过去半年多时间慢慢摸索、总结的一些营销资源集合，大部分我都有实操过，主打一个实用。
💬 当然限于精力和能力有限，这个手册非常非常的不完善，欢迎大家补充～ ✨
希望可以帮助你：
🎯 找到初始用户
📣 零预算/低预算推广项目
🚀 对出海营销有一个初步的概念
目录：
📣 在哪里发产品
📷 社交媒体营销
❄ 冷推拓客和冷启动
📈 SEO
💌 邮件营销
🧲 内容营销
💸 广告
👩🏫 网红营销
🎯 网站和定位
🎰 定价
🧨 其他资源
发布平台 - 冷启动、零成本、流量不大但稳定，有时间就都发布一遍：
- ProductHunt - 看这个官方指南
- Betalist
- Fazier
- Uneed
- Microlaunch
- Peerlist
- Indie Hackers
- Hacker News
- SideProjectors
软件目录 - 网站项目增加外链好办法：
- Toolfolio
- toools.design
- OpenAlternative
- LibHunt
- SaaSHub
- SaaS Genius
- G2
- TrustPilot
- Capterra
- There's an ai for that
- Alternativeto
终身优惠平台和群组 - 羊毛党也是用户：
Subreddits - Mod就是封建领主，就是天，守规则，不要惹Mod：
- Sideproject
- Selfhosted
- Webdev
- Startup_Ideas
- Programming
- Internetisbeautiful
- Roastmystartup
- Alphaandbetausers
- Startups
- EntrepreneurRideAlong
- BuyFromEU
Build In Public是每个出海团队都要做的，不要说很忙没时间，马斯克和川普忙吧，看看人家的发帖频率。
社交媒体平台 - 都要做：
- 小红书 - 海外能看中文/国语的都在刷，千万不要遗忘这个群体
- TikTok - 做视频不要有压力，TK的用户一点都不挑
- Thread - Build In Public 好地方，氛围好、起号容易
- X - 生态丰富、乱的一批，又爱又恨，马斯克好好搞一搞行吗
策略 - 一些大佬分享的Build In Public心得：
- How to Build in Public as a Founder
- The Ultimate Founder-Led LinkedIn Guide
- LinkedIn CEO/Founder playbook
- Turn Building in Public into your most profitable GTM channel
- How to market to developers on Twitter
- Social Listening: Identifying High-Intent Mentions to Grow Your SaaS
- Sample set-up from Simple Analytics
- F5 bot - Hacker News 和 Reddit 趋势跟踪，免费
与潜在用户取得联系并收集宝贵早期反馈的最直接方式，一些资料：
- The Ultimate Framework to build your Ideal Customer Profile
- Before there is Ideal, there is Early (Customer Profile)
- B2B Ideal Customer Profile Template
- How to do startup sales with no experience
- The Cold Outbound Handbook
- The ultimate guide to setting up a cold email growth system
- The Best Outbound Tech Stack for Early-Stage Startups
- The cold email that started ConvertKit
- Tally's early-stage DM strategy
- Sales emails examples from top companies
- Got saas clients doing this strategy
- How Our Client Booked 25+ Meetings & 10+ New Logos Using Clay + YC
- A 6-step framework to grow sales as a founder
- Examples of proven sales plays to create a sales pipeline
- The Ultimate Guide to Sales Product Demos
- How to create a high-converting Sales Deck
慢慢做，不会一蹴而就，长期来看回报稳定且丰厚：
- The Ultimate SEO Guide for Early-Stage SaaS
- How to Prioritize SEO in Early-Stage Startups and MVP Development
- The "evil genius" way to steal customers from competitors
- SEO strategy from Simple Analytics
- Non-obvious SEO advice for startups
- Use-case-led SEO: A strategy for sustainable organic growth
- The HyperGrowth Partners Guide to AI-powered Programmatic SEO
- Danny Postma's SEO Blueprint
- SEO for LLMs and AI search
在海外，邮件就像微信一样无所不在：
- The SaaS Email Marketing Playbook
- Email Marketing for SaaS 101: Engage, Retain, and Scale
- SaaS Email Marketing Strategy: Everything You Need to Know
- How to Build High-Converting SaaS Email Onboarding Sequences
- Onboarding Email concepts
- SaaS Email Examples on Userlist's blog
- Email examples on Encharge's blog
- Behavior-based Email Marketing for B2B SaaS
- 15 SaaS Email Flows Ideas
- How to optimize an email automation
怎么写故事：
- Getting PR for your SaaS
- The storytelling hack for 10x buzz on Reddit
- How to promote your MVP on Reddit
- The Reddit Marketing Guide
- A how-to guide for writing original content that works
- The Ultimate Content Marketing Programs Guide for SaaS
- How to effectively create content for developers
广告买流量，如果你有预算，可以看一下这部分内容：
- How to get started with Google Ads for early-stage B2B SaaS startups
- The No-Fluff LinkedIn Ads Playbook
- How to get started with LinkedIn Ads for early-stage B2B SaaS startups
- The guide to advertise your SaaS & Software on Facebook
- How to SPY on your competitor’s successful ads
顾名思义：
- Should Influencers be part of your GTM Strategy?
- Short Form Playbook from Jenny AI
- How Clerk Partners with YouTube’s Dev Community
怎么设计网站、登录页、付费页面：
- How to create a more effective homepage
- The only SaaS homepage framework you need
- How to create a high-converting SaaS homepage
- The definitive product positioning framework
- How to differentiate your product
- How to create value proposition for developer tools
- Developer product positioning and messaging examples that slap
- The Ultimate SaaS Messaging Framework for early-stage Startups
- Use Social Proof To Elevate Your GTM Efforts
- The Ultimate Guide on Case Studies & Testimonials
- The DNA of a Great Pricing Page
- How to optimize your pricing page
- How to create an effective pricing page
关于定价的一些资料，欢迎补充：
- Pricing: From WTF to WTP (Willingness to Pay)
- The Ultimate B2B SaaS Pricing Guide for early-stage startups
- Your guide to price testing
- Are you leaving too much money on the table?
- How to have "the pricing talk" with your customers
- The state of SaaS pricing
- Your guide to reverse trials
- 8 fundamentals about free trials for early stage PLG startups
- 14 tactical ideas for selling annual plans
- 100+ Growth Hacks for SaaS
- GitHub Search Engine Optimization (SEO): how to rank your repository in GitHub search
- How today’s biggest consumer products got their first 1,000 users
- B2B startup marketing for noobs, by noobs
- Developer marketing guide (by a dev tool startup CMO)
- How we got our first 1,000 users by PostHog
- Your guide to quick wins in SaaS marketing
- The Product-Market Fit Game
这个项目受到 Marketing for Engineers 和 Marketing-for-Founders 的启发，在此表示感谢。