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Reddit audience doc #7519

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b918bc2
reddit audience doc v1
Mar 12, 2025
d477c0a
create reddit audience doc
Mar 24, 2025
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26 changes: 26 additions & 0 deletions src/connections/destinations/catalog/actions-reddit-audiences/index.md
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---
title: Reddit Audiences
---

{% include content/plan-grid.md name="actions" %}

The Reddit Audiences destination allows advertisers to send Engage audiences from Segment to Reddit to use as [Custom Audiences](https://business.reddithelp.com/s/article/custom-audiences?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} which can be used for Reddit Ads features such as audience targeting, retargeting, creating lookalike audiences, and engagement retargeting.


This destination is maintained by Reddit. For any issues with the destination, [contact their Support team](mailto:adsapi-partner-support@reddit.com).


## Getting started

1. In your Segment workspace, click Engage in the left navigation bar, and select your Space.
2. Click **Engage Settings** and select the **Destinations** tab.
3. Search for `Reddit Audiences`.
4. Click **Add Destination**.
5. Confirm the Source. The default value is the source connected to the Space to which you’re adding the destination.
6. On the Settings tab, click on the **Connect to Reddit Audiences** and follow the steps to log into your Reddit account to authenticate the connection between your Segment and Reddit accounts.
7. In the **Ad Account ID** section, enter in the Reddit Ad Account ID that you want for the audiences to be created under. This account must be one that your Reddit account has access to. You can find this ID in your Reddit Ads Manager under **Business > Assets > Ad Accounts**. It will start with a t2_ or a2_ prefix.
8. Toggle **Enable Destination** on and click **Save Changes**.
9. Navigate to the Engage Space that contains the audience, and select it from the Audiences tab.
10. Click **Add Destination**.

{% include components/actions-fields.html %}
2 changes: 1 addition & 1 deletion src/connections/destinations/catalog/actions-reddit-conversions-api/index.md
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{% include content/plan-grid.md name="actions" %}

The [Reddit Conversions API](https://business.reddithelp.com/helpcenter/s/article/Conversions-API/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.
The [Reddit Conversions API](https://business.reddithelp.com/s/article/Conversions-API?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} allows advertisers to send conversion events from Segment directly to Reddit, without needing website code. By building a sustainable server-side connection more resilient to signal loss, you can gain stronger campaign performance with improved measurement, targeting, and optimization.

### Benefits of Reddit Conversions API

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