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Added IP Address to Geolocation Conversion FAQ #6981

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Expand Up @@ -120,6 +120,13 @@ The Analytics.js library sets the `context.page.referrer` value from the [`windo

There are no rate limits in place for the CDN settings endpoint.

## I need to convert IP addresses to geolocation data. Can Segment do it for me?

Segment doesn't convert IP addresses to geolocation data. Segment focuses on collecting raw data, leaving post-processing tasks like IP-to-geolocation conversion to your downstream tools, like Google Analytics.

If you need this functionality, you have a couple of options:

**Use downstream tools**: Many analytics platforms, like Google Analytics, can automatically handle IP-to-geolocation conversion.
**Use a third-party API**: Alternatively, you can use third-party services like Geolocation API to convert IP addresses to geolocation data. Afterward, you can pass this information as a trait in Identify calls or as a property in Track calls to Segment. This allows you to manage geolocation data according to your specific needs, though it will likely require engineering resources.


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