Scoop Competitive Intelligence Repository

🔥 Latest Updates (November 2025)

✅ PIVOT: Domain Intelligence Era

We have moved from "AI Analyst" to "Domain Intelligence Platform".

• Old Hook: Speed, Cost, "Your Tools" (Slack/Excel).
• New Hook: Encoded Expertise, Autonomous Investigation, "The Executive's Brain Scaled".
• Primary Asset: Hierarchical JSON Schema (Schema v2.8) & Investigation Coordinator.

📚 New Core Documents (Start Here)

• DOMAIN_INTELLIGENCE_FRAMEWORK.md: The new technical bible. Defines "Encoded Expertise", "Investigation Coordinator", and the 3-tier methodology.
• POSITIONING_GUIDE.md: Updated messaging. "Generic AI guesses. Scoop knows."
• COMPETITIVE_SUMMARY.md: The new market map. Passive BI vs Generic AI vs Domain Intelligence.

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Repository Overview

Purpose: Evidence-based competitive intelligence for Scoop Analytics. Core Philosophy: We win by being Smarter (Encoded Context), not just Cheaper/Faster.

Directory Structure

/competitive-intelligence/
├── README.md                          # This overview
├── START_HERE.md                      # Quick context for sessions
├── POSITIONING_GUIDE.md               # 🆕 Sales messaging framework (Domain Intelligence)
├── COMPETITIVE_SUMMARY.md             # 🆕 Market analysis (3-Tier Market)
├── framework/                         
│   └── DOMAIN_INTELLIGENCE_FRAMEWORK.md # 🆕 Technical Foundation
│
├── competitors/                       # 12 competitor folders
│   ├── snowflake-cortex/      
│   ├── power-bi-copilot/      
│   ├── thoughtspot/           
│   └── ...
│
├── archive/                           # Historical files
│   └── legacy_v1/                     # Old "AI Analyst" / TCO-first docs

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Historical Context (September 2025)

TCO Cost Elimination Framework (Still Valid as Closer)

• Concept: Scoop eliminates 5 of 6 cost categories (Implementation, Training, Maintenance, Consultants, Productivity Loss).
• Status: Implemented across all 11 competitor comparisons.
• Usage: Use this to close deals after selling the value of Domain Intelligence.

BUA Framework (Business User Autonomy)

• Concept: Scoring competitors on how much power they give business users.
• Status: All 12 competitors scored.
• Relevance: Still highly relevant. "Generic AI" scores low on BUA because it requires constant prompting and validation (low autonomy).

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Quick Start by Role

Sales Teams

1. Read POSITIONING_GUIDE.md to understand the "Domain Intelligence" pitch.
2. Use COMPETITIVE_SUMMARY.md to identify which bucket a competitor falls into (Passive vs Generic).
3. Use TCO arguments (in competitors/) only after establishing the value of Autonomous Investigation.

Marketing Teams

1. DOMAIN_INTELLIGENCE_FRAMEWORK.md is your source of truth for product capabilities.
2. Stop calling us an "AI Analyst." We are a "Domain Intelligence Platform."

Product Teams

1. Schema v2.8 (in /scoop/development/domain-intelligence/SCHEMA.md) is the technical reality backing our claims.