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A Shield study on how to effectively message users about Internet policies

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Web Health Study

This repository hosts a Shield study that is designed to understand what the best way to raise awareness around policies that govern the way the Internet works.

Task

When the user visits certain websites that are in support of healthy internet policies, they receive a message calling for action to support such policies. The user can take action by clicking a button and filling out a form that eventually will be submitted to FCC as comments on the recently proposed policy changes.

Data Collection

The internet-policy-study extension collects a participant's Firefox usage data that is related to her interaction with the messages, as well as metrics that could be correlated with her receptivity to those messages. In particular, it collects:

  • visits to the designated set of websites (only the top-level hostnames will be collected, e.g. www.amazon.com) -- the list of websites is a subset of the participants list found here: https://www.battleforthenet.com/july12/
  • the participant's interaction with the notification

NOTE: no data is collected in private browsing mode

The collected data is transferred through Shield Telemetry pings to Mozilla along with the usual environment ping data from Telemetry.

The schema for messages sent to Telemetry can be found here.

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