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Prebid Server Event Support - server-side analytics #1470
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As part of this improvement, we realized that the definition of "channel" is quite important to the proper functioning of events and that it really needs to be consistent between PBS-Core that's dropping bidsWon/imp URLs into responses and the analytics adapter. However in #1428 we defined PBS-core to only set AMP and App. But as defined in the PBS event algorithm, that's not enough to trigger bidsWon for "web". So we need to extend what core does to determine channel. Options:
Another aspect of the account/channel configuration needs to be confirmed as well:
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Discussed in PBS committee. We agreed:
We didn't actually discuss the part about default account/channel configuration. For now the default will be coded to "web:false, app:true, amp:true" -- we can make this configurable when driven by a use case. |
Released with PBS-Java 1.45 |
Revisiting this issue, it's not clear what other development work is need. PBS-Java 1.45 includes the related code changes:
There has been a lot of activity since this issue submitted by Pubmatic. Let's check if this issue is already addressed in PBS-Go. |
@ShriprasadM - could you review this and help us determine if this is covered by your team's in-progress work? |
The next revision of the Prebid Events design is at https://docs.google.com/document/d/1ry0X4C2EV-R0pMrm1IQk9BstxaT395UCl3KKqTGa5c8/edit#
The driver for this round of updates is the need to have server-side-only tracking of auctions for the web 'channel'. In the previous iteration, the assumption was that Prebid.js analytics adapters would be responsible for auction events and most bidsWon events.
However, there are two use cases where that's not enough:
The changes to the doc are:
This issue tracks the review and implementation of the changes to the Prebid Server Event Algorithm
Specifically, here's what changed:
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