Currently, Cyclistic (motor-bike company) has 2 kinds of customers: casual riders and annual members. Casual riders purchase single-ride or full-day passes, while annual members purchase annual membership. The company wants to convert casual members to annual members in order to increase annual patronage and maximize yearly profit-margin significantly. The primary objective of this study is therefore to gain insight into how casual and annual members use Cyclistic's products (bikes) differently so as to help the company realize her stated objectives. Details about the data type, data source and data analytic processes can be found in the accompanying files.