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🎁 Drive more donations to Open Food Facts (tracker) #5720

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Description

Who for

  • potential donators

What

  • Donations = Volumes of visitors * Conversion * Average donation. We should play on all 3 levels.

🎯 Tasks

Priorities

Increase the volume of visitors

  1. 5 of 14
    ⏰ Stale 🕷️ SEO

Increase impression of donation banners

  1. P2 help wanted ⚙️ Settings 🎁 Donations 🎨 Mockups available
  2. 🎁 donations 🤳🥫 tagline

Increase recurring donations (email)

  1. onboarding ⏰ Stale 🎁 donations 👥 User management 🔐 Password reset

Increase the conversion of visitors

  1. ⏰ Stale 🎁 donations 📖 Knowledge Panels
  2. ⏰ Stale 🎁 donations 🎨 New design 🎯 P0

Increase the average donation

Why

  • To ensure we have a more equilibrated, sustainable budget

Done

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    ⏰ StaleThis issue hasn't seen activity in a while. You can try documenting more to unblock it.🎁 donations🎯 P1

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