[epic] Diginomics 101 Guide: "Learn the Rules of the Digital Economy"

[rufuspollock]

Create a Diginomics 101 taster course.

Build a core resource outlining the core tenets of the data economy and why they are so important and differ from material economy and why that matters. Why this leads into a necessary discussion of incentives around sharing. Outline of different approaches you can take. (NB: this last part is probably separate course/guide).

https://diginomics.io/

MVP as of 2023-05-10

• Finish proof editing the email course
  • 🏆 Images etc
• Convert into Brevo
  • Test ✅2023-05-30 tested today. good to go
• Send to the first people who already signed up

Acceptance

v1

• Skeleton: https://coggle.it/diagram/ZD5u1yHgHRe83f1v/t/diginomics-101
• Landing page Diginomics 101 landing page v1 (also landing page for site) #84
• Draft Email course
  • Draft v0.1 Course draft here: https://docs.google.com/document/d/1QDGAeQCmNHCXIh4FBdWvSUL8YHzDaOlUaWvpsKR4V6Y/edit
  • Draft v0.2 (proofing and some refactoring) 🚧2023-05-10 see below for tasks
  • Final draft ✅2023-05-29 v0.3 complete
• Email course in email system
  • Work out how to to that Email Course: setup in Brevo (SendinBlue) #86
  • Convert it over ✅2023-05-30 yesterday using brevo-utils
  • Test

Promotion

• Announce and get traffic by
  • Send out in community chat
  • Post on IG
  • Tweet (LI and Diginomics once back - retweet via Rufus once tweetdeck permissions issues resolved)
  • Include in June 2023 Newsletter

Future

• Follow up offers
• Iterate
• Improve Google Ranking/SEO (meeting with Khalil?)

Bonus stuff

• Fancy economic terminology to wow your friends with ... 📝
• Platforms ⏭️🗺️
• How do i design business models for a digital world ... 💬2023-05-05 just a trailer for the next course

Parking lot

• What is there to process out of first draft diginomics 101 in jan 2023?
  • FAQs could become a thing in own right
  • Many of FAQ items could become notes / mini-posts in their own right
  • Could back post intro as our first draft then (if useful) 👎
• There's this huge contrast between technological advance and economic principles advance
  • Tech may change a lot
  • But economic dynamics / principles stay the same

Tasks

Amends

• amend formatting error **The other is the new, digital economy. ** in Day 1
• And check all days for other formatting errors
• update transition signature - remove line and remove gap on footer so flows better
• amend font size ✅ and font (Rufus to provide an example)
• Add in feedback form to bottom of footer - new sentence to add in highlighted in yellow on v.03

Final push 2023-05-30

• test end to end ✅2023-05-30 ...
• correct the front page
• go live
  • change timings
  • connect to front page sign up
• send "pre" email to existing subscribers

Course content changes

• Who is it signed by? just Rufus Pollock? Rufus Pollock and Theo Cox - yes?
• Footer extras
  • Flag this is new course and we want feedback and here's a short form where you can leave feedback??
    • e.g. " 📣 We'd love your feedback on this newly minted course so we can continue to improve it. Tell us what you liked and what could be better here: feedback form." - cf https://www.julian.com/feature/armageddon added to day 7 What's next? as we want people who have read the whole course to review - if it's in the footer they may review to early
    • Create feedback form (google docs?) Form link
  • Add invitation to share about the course with a sample tweet / message (footer) added text but without a tag to an account at the moment until the diginomics account is no longer suspended. Or if you want tagged accounts from the start we can tag you&Theo.

Create other pages - page per link

• diginomics.io/inequality - can copy what we did on guide with a different sign up form ...
• https://diginomics.io/first-copy - how to pay for the first copy - done, live and linked into Day 7 What's Next Section
• https://diginomics.io/design-digital-business-models - or ... if you're a social entrepreneur or policymaker and want to know how to design a sustainable business model for public interest software or databases? Go here ...
• update sign up subscribed text after signing up to 101 course - https://diginomics.io/thank-you-for-subscribing
• Lauren to update message to all forms for the people once subscribed
• Link in course to these sign ups

Notes

2023-05-05 - Rufus re v0.2

• What do we have?
  • Skeleton
  • v0.1 full draft
  • Sketch of topics from talks
    
• What is current skeleton and how does it compare to ToC in v0.1 ✅2023-05-05 in https://coggle.it/diagram/ZFInHCHgHRe8lmua/t/diginomics-101-v2-become-a-digital-expert-physical-goods
  • Copy over existing v0.1 ToC into diagram
  • Compare
• What if anything do we want to change? ✅2023-05-23 created a new skeleton coggle with all of this
  • For each section of current draft: 👍, 👎
  • What do we know needs changing?
    • Resolve digital vs data terminology ✅2023-05-30 went with digital
    • Day 0 post (60% redrafted - waiting on finishing rest) ✅2023-05-28

Status codes:

🆕 = nothing done
🗺️ = collected existing materials
🦴 = skeleton
📝 = drafted (v0.1)
🚢 = shipped

combine ⏭️ with any of these to indicate that is next ...

Cutting room floor

• "Digital is eating the world" ✅2023-05-30 actually used in the end

[rufuspollock]

@theo-cox know you may be drafting tomorrow so to confirm: aim in first pass on write up is

• we are writing this as an email course (like the email course demo we had)
• so ~5 core emails (plus a day 0 lead-in plus optional follow-ups)
• So this isn't an essay so much as X emails of 800-1200 words (~ one email for each major branch plus day 0 email trailer).
  • though of course this can look like an essay if you want! (we can just turn each email into a major section etc)

[theo-cox]

Update: draft in progress here: https://docs.google.com/document/d/1QDGAeQCmNHCXIh4FBdWvSUL8YHzDaOlUaWvpsKR4V6Y/edit

4000 words done and implications section almost complete (suggesting we merge the two days on implications into one). Aim is to finish first draft tomorrow

[theo-cox]

First draft done : Days 0-4 + Bonus totaling close to 7000 words. See: https://docs.google.com/document/d/1QDGAeQCmNHCXIh4FBdWvSUL8YHzDaOlUaWvpsKR4V6Y/edit

Moving in review awaiting your input @rufuspollock

[rufuspollock]

@theo-cox will review this afternoon.

💬2023-04-25 reviewing in progress. focusing on day 3 through 5 atm. suspect we can tweak our skeleton a little bit

Also had an idea for overall title / trailer 😄: Become an expert on the digital economy with this free introductory masterclass

[laurenwigmore]

@rufuspollock wasn't sure whether to add these updates here or on /onboarding#14

• Watched YouTube video - and notes on hack.md here

• Have been adding/editing using suggestion mode on diginomics v1 doc - will continue on with this tomorrow in-between our meetings.

Moving the above to issue 14 as discussed