Individual Membership: Current and Past Members Survey

[amiller-gh]

Emerged from the 2018-09-06 CommComm meeting.

We should craft surveys for current and past members to collect data on member wants and needs.

[amiller-gh]

Some initial thoughts:

• What is your current happiness (perceived value?) of Ind. Membership program?
• Net promoter score – how likely would you recommend the program to a friend?
• How did you hear about the IM program?
• In your words, what value do you expect to receive from an open source individual membership?
• (For people with lapsed membership) What made you not renew?

IMO we should stay away from specific ind. membership benefit asks, ex: "Would you like to receive X?", since I think the answer will almost always be yes. Instead, lets try and get a feel for the shape of the program members expect.

[joesepi]

Here are some direct questions, framed to ask from a very neutral position

• Why did you become an Individual Member? (If lapsed, why?)
• The goal of the Individual Membership program is to (insert clearly defined goal here); do you believe it is successful in that goal. If so/not, how/why?
• How do you think the program could be improved?

+1 on the NPS question

(There's some overlap with previous questions)

[mhdawson]

A few more suggestions

• Are you planning to renew your membership. If not why?
• If you could only get one benefit from being an individual member what would it be?
• Are you an individual member of any other projects?
• If you are an individual member of another project what are the benefits you get from membership in that project?
• How often to you interact with the Node.js project (github, meetings, email, etc.)

[keywordnew]

This is going to be a collaborative effort, and collecting and implementing the survey before distribution could be a good first issue.

Adding the tag ahead of Collab Summit. Please remove if necessary 💛

[codeekage]

Are we going to be sending this survey via email or hope individual members eventually stumbles on them?

[keywordnew]

More complete data will be had with direct requests through email. Plus, past members (who are part of the target cohort) are unlikely to see a posted survey.

[lidoravitan]

can I help with this issue?