Competitor Analysis
- Not released yet
- Voice recognition: user can say what ingredients they have and the app adds to list
- Preference setting: number of guests, time to cook, type of cuisine
- Finetune option: user can ask for a variation of the recipe if unhappy with result
- Unable to complete analysis since app is not yet released
- Web app & native app
- Pre-made ingredients list: user can pick ingredients from the "Quick Kitchen" or "Full Kitchen" lists
- Missing ingredient: results show which ingredients are missing in potential recipes user can make
- Time: results show how long each recipe would take to make
- Bookmark: on the web app, user can sign in to save recipe to their collection (feature is unavailable in native app)
- Decider: app suggests the recipe based on user's answers to their questionnaire
- Tips: page dedicated to sharing cooking tips
Strength
- Very quick site without any loading time
Weakness
- Very glitchy website (especially in smaller screen dimensions)
- User cannot add their own ingredients if it is not on the pre-made list
- User cannot easily find their ingredient from the long list (no option to filter or search)
- Some recipes are ridiculous
Opportunity
Threat
- Negative reviews on app store (3.1 by 9 users)
- Web app & native app
- Pre-made ingredients list: user can pick ingredients from the existing list
- Links to recipe websites: after user picks ingredients, shows recipes from cooking websites
- No incomplete recipe: only returns recipes based on ingredients user has
- Live time result: potential results show up immediately as user selects ingredients
- Shopping list: on app version, user can add items to shopping list and see potential ingredients live time
- Voice recognition: on app version, user can say what ingredients they have and the app adds to list
- Multilingual: supports 26 languages (Shows different recipes depending on language! See screenshot)
Strength
- Very quick site without any loading time
- Decent UX (clearly tells users how many ingredients and potential recipes they have)
Weakness
- Inconsistent result based on language
- Overwhelming design. Very long list of ingredients to choose from. Clunky and numerous filters.
- Cannot add ingredients that are not on pre-existing list
- Web app has glitchy responsive design (design breaks when page dimension shrinks)
Opportunities
- Great reviews on app store (4.7 by 1.9K users)
Threats
- Web app & native app
- Freemium
- Customisable experience: user is asked to pick their cooking skill level, preferred cuisine type, allergies, etc
- Meal planner: user can save recipes in a weekly calendar
- Smart shopping list: user can pick a recipe and app creates a shopping list based on it
* Linked to grocery stores: user can order ingredients on the shopping list directly from instacart
* Recipe feed: user can browse recipes on app which shows ingredients, time needed, and calories
Strength
- Clean, attractive UI with smooth microanimation
- Diverse recipe options
- Has active community of users who upload their recipes directly to Yummly
- User can authenticate with Apple, Google, Facebook, and email
- Easy to modify dietary preferences in user setting
- Great personalised experience based on dietary preference (meal plan suggestion, recipe suggestion)
Weakness
- Overwhelming website with a lot of ads for Yummly hardware products (app is much cleaner)
- Overwhelming app main feed which requires large amount of scrolling
Opportunity
- Some categories in the feed seem redundant and would be nice to give user option to remove them from feed
- Great reviews on app store (4.7 by 12K users)
An app being built by someone else also in s5 season, also recommending recipes based on ingredients.
Having limited food in the fridge and don’t know what to cook? An app helps you to find the alternative ingredients.