Editorial-style React + TypeScript workspace for conversion leakage, channel-by-channel drop-off, funnel diagnostics, and GTM action prioritization.
This project is designed to look and think less like a standard dashboard and more like a premium executive analysis surface. It demonstrates stronger visual direction, better hierarchy, and more narrative charting than a typical internal reporting tool.
| Area | What it covers |
|---|---|
| Funnel map | Progressive conversion from session quality to opportunity creation |
| Diagnostics | Abandonment, routing pressure, calendar friction, attribution confidence |
| Segment stories | Different conversion realities by acquisition surface |
| Experiment layer | What is changing the funnel right now |
| Action queue | The GTM and growth interventions that matter next |
Most funnel reporting compresses everything into one conversion rate and leaves operators guessing where the revenue risk actually sits.
This project reframes funnel intelligence as a decision surface:
- expose where conversion breaks are concentrated
- distinguish healthy segments from structurally weak ones
- connect experiment work to real funnel movement
- give GTM operators a clearer action queue
flowchart LR
A["Qualified traffic"] --> B["Product interest"]
B --> C["Lead capture"]
C --> D["Sales accepted"]
D --> E["Demo booked"]
E --> F["Opportunity created"]
F --> G["Revenue forecast influence"]
- Stronger frontend composition than a repeated panel grid
- Editorial layout choices for more persuasive data storytelling
- Visual funnel design instead of default chart-library dependence
- Conversion analysis framed as operational decision support
cd conversion-funnel-intelligence-hub
npm install
npm test
npm run build
npm run dev