Hooks for short description - avoid the_content

templates/single-product/short-description.php

@@ -9,7 +9,7 @@
 
 	<div itemprop="description">
 
-		<?php echo apply_filters( 'the_content', $post->post_excerpt ) ?>
+		<?php echo apply_filters( 'woocommerce_short_description', $post->post_excerpt ) ?>
 
 	</div>
 

woocommerce-hooks.php

@@ -152,3 +152,11 @@
 /* Star Ratings */
 add_action( 'comment_post', 'woocommerce_add_comment_rating', 1 );
 add_filter( 'preprocess_comment', 'woocommerce_check_comment_rating', 0 );
+
+/* Text filters */
+add_filter( 'woocommerce_short_description', 'wptexturize'        );
+add_filter( 'woocommerce_short_description', 'convert_smilies'    );
+add_filter( 'woocommerce_short_description', 'convert_chars'      );
+add_filter( 'woocommerce_short_description', 'wpautop'            );
+add_filter( 'woocommerce_short_description', 'shortcode_unautop'  );
+add_filter( 'woocommerce_short_description', 'prepend_attachment' );