# Swan Lake AI: ProfitGuard (Automated Margin Protection)

🦢 The Problem: ROAS is Deceptive

Traditional Google Ads management focuses on ROAS (Return on Ad Spend). However, high-ROAS campaigns can often be unprofitable when accounting for variable margins, COGS (Cost of Goods Sold), and fulfillment overhead.

ProfitGuard AI is a "Profit-Aware" dashboard designed to solve the ROAS vs. Profit mismatch across all major ad platforms (Google, Meta, TikTok).

👉 Launch Live Demo

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🛠️ How ProfitGuard Works

1. Define Economics: Set your product COGS (%) using the Business Economics panel. The app instantly recalculates "Real Profit" for every campaign.
2. Universal Import: Upload a CSV report from Google, Meta, or TikTok. Our smart parser auto-detects columns like "Amount Spent" and "Conversion Value."
3. Analyze: The Action Plan engine audits your data to find:
   • "Bleeders": Campaigns with negative margins despite high revenue.
   • "Scalers": High-profit opportunities ready for budget increases.
   • "Platform Shifts": Opportunities to move budget from expensive Search to cheaper Social channels.
4. Distribute: Use the Copy Report feature to generate a formatted text audit instantly—ready for Slack, Email, or CRM updates.
5. Protect: Visualize "Safety Guards" that would auto-pause ads breaching your profit floor.

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🚀 Key Features

🌍 Universal Platform Support

Stop managing platforms in silos. Our smart parser auto-normalizes headers from all major ad networks.

• Supported: Google Ads, Meta (FB/IG), TikTok, Pinterest.

📋 Action Plan & Automated Reporting

The Action Plan acts as an automated strategist. It identifies immediate waste and unit-economic flaws.

• One-Click Report: Copy a professional, text-formatted audit summary to your clipboard.

📈 Advanced COGS Engine

Model complex business economics with one-click presets for SaaS, Manufacturing, Retail, and Dropshipping.

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💻 Local Development

Want to run ProfitGuard locally or contribute?

1. Clone the repo:

   git clone [https://github.com/mikedsayre/ProfitGuard-AI.git](https://github.com/mikedsayre/ProfitGuard-AI.git)
   cd ProfitGuard-AI

2. Install dependencies:

   npm install

3. Start the dev server:

   npm run dev

4. Build for production:

   npm run build

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👨‍💻 About the Author

Built by Mike Sayre - Swan Lake Digital Senior MarTech & AI Strategist

🌐 swanlakedigital.com

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Disclaimer: This is a portfolio application demonstrating MarTech logic and UI/UX design. Use in production environments requires a valid ad network developer token.