🇫🇷 Résumé (FR) : Transformation digitale complète d'une auto-école parisienne. Remplacement du site obsolète par une application web Next.js performante, mise en place d'une stratégie SEO Local (Google My Business), refonte du pricing et création d'un programme de parrainage. Objectif : acquisition de leads pilotée par la donnée.
A full digital overhaul transforming a traditional local business into a data-driven lead generation machine.
🔗 Live Website: https://autoecole-mortier.vercel.app/formations
Auto-École Mortier relied heavily on foot traffic and word-of-mouth. Their digital presence was non-existent, leading to a loss of market share against digital-first competitors (like Ornikar). They needed a scalable system to attract, convert, and retain students online.
This project was not just about writing code; it was a 90-day comprehensive growth plan:
- Web Development: Built a fast, responsive landing page and website using Next.js to ensure optimal performance and technical SEO.
- Local SEO (GMB): Claimed, verified, and optimized the Google My Business profile to capture hyper-local search intent ("auto école Paris 20ème").
- Data-Driven Pricing: Analyzed competitor pricing data to restructure the school's offers, making them highly competitive while maintaining margins.
- Growth Loops: Implemented an automated referral program to leverage the existing student base for new acquisitions.
- Social Media: Designed an Instagram strategy to engage with the target demographic (18-25 years old).
- Frontend: Next.js, React, Tailwind CSS
- Hosting: Vercel
- Growth/Analytics: Google My Business, Google Analytics (GA4), Instagram Meta Business Suite
- 🚀 Lead Generation: Generated +40% increase in qualified online inquiries within the first 3 months.
- 🌍 SEO Ranking: Reached the top 7 results on Google Maps for local queries.
- ⚡ Performance: Improved website loading speed to under 1,5s, significantly reducing the bounce rate.
- 💰 Conversion: The new referral program accounted for 21% of new sign-ups in Q1.
# Clone the repository
git clone [https://github.com/juniorbaw/autoecole-mortier.git](https://github.com/juniorbaw/autoecole-mortier.git)
# Install dependencies
npm install
# Run the development server
npm run dev