Preferred attribution?

[tieguy]

The README makes clear that no trademark rights are granted, but the document itself uses a name + acronym that seems intended to be used as a mark in essentially commercial documents (BEIPA). It would be handy if you clarified in the README whether or not the mark “BEIPA” can be used, or if it needs to be stripped out before the document is re-used.

Related, and perhaps broader, it would be good if you indicated (despite CC-0) what your preferred norm for attribution to GH/BEIPA is — indicated in the document? Only indicated if copied verbatim? Indicated elsewhere?