Update CODE-OF-CONDUCT.md

Docs: addition of project code of conduct, project scope and core concepts

CODE-OF-CONDUCT.md

@@ -1,6 +1,19 @@
 # Contributor Covenant Code of Conduct
 
-## Our Pledge
+Getadvantage.org expects its members and contributors to observe technical guidelines that reflect the organization's core concepts. This commitment ensures a professional and harmonious environment conducive to collaborative innovation and allows us to continuously build quality products while nurturing a healthy open-source community.
+
+getadvantage.org will further be referenced as "Advantage" in the documentation. This code of conduct is a high-level description of the project concepts; details will be referenced in our open-source license.
+
+## Advantage Mission Statement
+Advantage's mission is to simplify and standardize high-impact display advertising on the web and to democratize high-impact web advertising for all stakeholders in the digital advertising ecosystem.
+
+### Advantage Core Concepts & Scope
+
+- Secure & transparent
+- Standardization for simplified buying and selling of high-impact display advertising
+- Development within the project is to benefit the community as a whole
+
+## Our Pledge to Eachother 
 
 We as members, contributors, and leaders pledge to make participation in our
 community a harassment-free experience for everyone, regardless of age, body
@@ -12,7 +25,7 @@ and orientation.
 We pledge to act and interact in ways that contribute to an open, welcoming,
 diverse, inclusive, and healthy community.
 
-## Our Standards
+### Our Standards
 
 Examples of behavior that contributes to a positive environment for our
 community include:
@@ -36,7 +49,7 @@ Examples of unacceptable behavior include:
 -   Other conduct which could reasonably be considered inappropriate in a
     professional setting
 
-## Enforcement Responsibilities
+### Enforcement Responsibilities
 
 Community leaders are responsible for clarifying and enforcing our standards of
 acceptable behavior and will take appropriate and fair corrective action in
@@ -48,25 +61,26 @@ comments, commits, code, wiki edits, issues, and other contributions that are
 not aligned to this Code of Conduct, and will communicate reasons for moderation
 decisions when appropriate.
 
-## Scope
+### Scope
 
 This Code of Conduct applies within all community spaces, and also applies when
 an individual is officially representing the community in public spaces.
 Examples of representing our community include using an official e-mail address,
 posting via an official social media account, or acting as an appointed
 representative at an online or offline event.
 
-## Enforcement
+### Enforcement
 
 Instances of abusive, harassing, or otherwise unacceptable behavior may be
 reported to the community leaders responsible for enforcement at
-abuse@madington.com.
+abuse@getadvantge.com.
+
 All complaints will be reviewed and investigated promptly and fairly.
 
 All community leaders are obligated to respect the privacy and security of the
 reporter of any incident.
 
-## Enforcement Guidelines
+### Enforcement Guidelines
 
 Community leaders will follow these Community Impact Guidelines in determining
 the consequences for any action they deem in violation of this Code of Conduct: