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  1. marketing-roas-optimization marketing-roas-optimization Public

    Portfolio project: Marketing ROAS optimization using SQL, Excel, and Power BI

    1

  2. ecommerce-cltv-capstone ecommerce-cltv-capstone Public

    Customer Lifetime Value (CLTV) modeling for ecommerce using predictive analytics. Includes BG/NBD & Gamma-Gamma models, customer segmentation, SQL pipelines, and Power BI dashboards for actionable …

    Jupyter Notebook