Marketing strategy

The following set some of the priorities for both inbound and outbound strategy. For more details about how we frame this discussion, see the Marketing brief.

Inbound

1. Blog posts: 2+ post per week with at least:
2. One post about technology,
3. One post about methodology/best practices/industry/events...
4. At least 2 posts a month strongly related to the product.
5. OSS: at least one new project per month (needs to be listed on our Github page).
6. Twitter, Hacker News, Reddit & Google+: broadcasting.
7. Events & Conferences: Shanghai OS meetup and Hacker + Founders meetup.
8. Newsletter: 2 newsletters per month, may split them by topic (tech/product/events).
9. SF: Advertise more our presence in SF; events, blogging,...
10. PR: One article per quarter about our work or our founders in a publication of any sort; online blog, print magazine...
11. Free tier: first 2 servers are free. It is addressed to individuals and small teams who just want to kick the tires or use it on personal boxes.
12. Sponsoring: provide free services for charities, NGOs and OSS projects.

Outbound

1. Pitching startups: basically most of people within pools of startups like YC. Converting a few would probably mean that we'd be able to convert a lot more (network effect).
2. Referral: Pressure contact hubs (connections with large or valuable network) to introduce/refer us to others.
3. Partners: develop a partners program with dev shops who can leverage our tool to manage their clients. We can then leverage this through our blog (success stories) and pass on consultancy contracts that land in our lap. CartoDB for example has a similar approach. This includes upsales with Wiredcraft (who would then be considered a partner).
4. Hackathons: build things on top of the devo.ps API at hackathons (for example our Raspberry PI based VPN proxy).