Established on January 25, 1964, Nike, Inc is an American multinational corporation that engages in the design, development, manufacturing, and global marketing and sales of footwear, apparel, equipment, accessories, and services. Originally known as Blue Ribbon Sports, the company was founded by Bill Bowerman and Phil Knight and officially became Nike, Inc. in May 1971. The companys headquarters is located near Beaverton, Oregon, in the Portland metropolitan area. It is one of the worlds largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. The company went public in December 1980 and is traded on the NYSE under the symbol "NKE". As per the record, the Market Cap at IPO was around $178 million. For more comprehensive information, visit the Wikipedia page of Nike and its Bloomberg profile here.
Nikes primary competitors include athletic wear companies such as Adidas, Puma, and Under Armour. Adidas, a German multinational, is one of the leading sportswear manufacturers in the world offering products on a similar platform to Nike. Adidas has a robust online presence along with a network of stores across the globe. Its Wikipedia page is available here, and its Bloomberg profile can be accessed here. Puma, another major competitor, is also a German multinational company that designs and manufactures athletic, casual footwear, apparel and accessories. It has an e-commerce platform to reach its customers directly. You can view its Wikipedia page here and Bloomberg profile here. Under Armour, an American company, provides a wide variety of gear ranging from apparel to footwear for various sports and leisure. Visit Under Armours Wikipedia page and its Bloomberg profile for more information.
Web-scraped data from Nikes website has numerous use cases. For example, in competitive analysis, you can monitor product prices, discounts, and availability on Nikes site and compare it with competitors to identify market trends, pricing strategies, and promotional activities. In combination with other data sets, one can gain a 360-degree view of the market. For customers and third-party sellers, this data could feed price comparison websites or fuel omni-channel pricing strategies. Alternatively, the data can aid in brand and reputation monitoring by tracking Nike product reviews and customer feedback. Not to mention the use in supply chain analytics, tracking the flow of new styles, colors, and other data to anticipate and manage inventory.