The way data can solve real-world strategic challenges fascinates me, which is why I chose to specialize in Data Analytics after completing a Master in Management with a specialization in Marketing.
My hybrid background in digital marketing and data allows me to understand and bridge the gap between business objectives and technical data analysis.
Currently a Web Analytics Consultant at Converteo, I work for L'Oréal USA on their web tracking strategy:
My missions include:
- Daily coordination with L'Oréal USA teams in New York from Paris, utilizing Agile project management methodologies
- Design and QA of tagging plans for 47 international websites
- Advanced configuration of Google Tag Manager (Client-side & Server-side) and Google Analytics 4
- Performance monitoring and proactive resolution of data anomalies or inconsistencies through in-depth GA4 investigations
- Design of Google Looker Studio dashboards dedicated to tracking health and performance monitoring
- Data Analysis: Excel, SQL
- Web Analytics: Google Analytics (GA4), Google Tag Manager (GTM)
- Data Visualization: Looker Studio, Power BI
- Business Tools: SAP BusinessObjects, Qliksense
- Languages: French (Native), English (Professional), German (Limited)
- 2025-2026 : Web Analyst Consultant @ L'Oréal USA (via Converteo) : collecting web data through GTM to provide commercial insights via GA4
- 2023-2025 : Market Analyst @ Média Diffusion: transforming market data (GfK) into strategic recommendations for book publishers
- 2025-2026 : MS Digital Marketing & Data – KEDGE Business School
- 2022-2025 : MiM, Brand Management and Services Marketing – NEOMA Business School
- Certifications: Data Analyst Associate (DataCamp), Google Analytics (Google Skillshop GAIQ), Google Tag Manager Fundamentals (Analytics Mania), Generative AI (Neoma BS)
- LinkedIn: linkedin.com/in/clara-mayon
- Email: mayon.clara@gmail.com