Closed
Description
openedon Jul 18, 2022
Summary
Update the onboarding copy for the India locale to be softer and explain the feature benefits focused on:
(1) Ad-blocking
(2) Ad-free video streaming
Existing onboarding:
https://user-images.githubusercontent.com/28269287/179563128-d5faf1e9-36d4-4c85-a71b-1dfe613a602a.mp4
Why
@anthonypkeane @timchilds @srirambv @tapanmodh @deeppandya @Pavneet-Sing met recently to discuss what we can do to improve our user retention rates in India. One of the changes agreed was to focus the onboarding on ad-blocking and ad-free video streaming. Since these are the features Indian users are likely interested in vs. the current onboarding privacy focus, which Indian users don't really care about.
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