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bergerache/README.md

πŸ‘‹ Data Analyst - Customer Analytics | Power BI β€’ SQL β€’ Python

Turning customer data into retention strategies and revenue insights

🎯 Specialisation

Customer lifetime value analysis, retention modelling, credit risk assessment, and cohort analytics for financial services.

πŸ› οΈ Core Stack

Analytics Engineering Domain
Power BI (DAX) SQL (Window Functions, CTEs) Credit Risk
Tableau dbt + BigQuery Customer Analytics
Looker Studio Python (pandas, scikit-learn) Churn Prediction

πŸ“Œ Featured Projects

dbt + BigQuery β€” 5-tier customer scoring system for credit risk assessment, identifying profitable customers using payment behaviour analysis.

Power BI + DAX β€” CLV analysis, retention cohorts, and promotional effectiveness with Β£8,047 vs Β£7,435 CLV comparison and time-bias correction methodology.

MySQL β€” Window functions, CTEs, cumulative calculations, and trend analysis demonstrating financial services SQL patterns.

Python + Scikit-learn β€” 79% F1-score Gradient Boosting model with direct applications to deposit account and credit card attrition.

dbt + BigQuery + Looker Studio β€” Β£8.66M revenue analysis with RFM segmentation across 4,293 customers.

πŸ” Currently Seeking

Mid-level Data Analyst roles in UK banking and fintech where I can apply customer analytics expertise to drive commercial decisions.

πŸ“« Let's Connect

LinkedIn Email

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  1. powerbi-customer-loyalty-analytics powerbi-customer-loyalty-analytics Public

    Power BI dashboard analysing customer lifetime value and promotional cohort effectiveness for an airline loyalty program.

  2. credit-payment-analytics credit-payment-analytics Public

    dbt analytics pipeline for credit risk assessment, identifying profitable customers using payment behaviour analysis

    Jupyter Notebook

  3. sql-baseball-operations-analytics sql-baseball-operations-analytics Public

    Advanced SQL analytics demonstrating window functions, CTEs, and cumulative calculations β€” techniques directly applicable to financial services reporting.

  4. Telecom_churn_predictor Telecom_churn_predictor Public

    Churn prediction for Telecom company

    Jupyter Notebook 2

  5. ecommerce-analytics ecommerce-analytics Public

    Production-grade dbt analytics platform with customer segmentation

    4