Skill Brand Voice

Give your AI agent a consistent brand voice. 8-stage brand therapy, tone calibration, content templates. Zero dependencies.

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   ║               🎯 BRAND THERAPY: 8 STAGES                    ║
   ╠══════════════════════════════════════════════════════════════╣
   ║                                                              ║
   ║   1. 🎯 Purpose ──────── Why does this brand exist?          ║
   ║          │                                                   ║
   ║   2. 🧬 Personality ──── If the brand were a person?        ║
   ║          │                                                   ║
   ║   3. 🎵 Tone ─────────── How does it sound?                 ║
   ║          │                                                   ║
   ║   4. 📖 Vocabulary ───── What words are uniquely ours?       ║
   ║          │                                                   ║
   ║   5. 🎨 Visual Language ─ How does voice connect to visuals? ║
   ║          │                                                   ║
   ║   6. ⚖️ Values ────────── What beliefs guide communication?  ║
   ║          │                                                   ║
   ║   7. 🚧 Boundaries ───── What's off-brand?                  ║
   ║          │                                                   ║
   ║   8. 📖 Story ─────────── What's our narrative arc?          ║
   ║                                                              ║
   ╚══════════════════════════════════════════════════════════════╝

Why This Exists

A brandvoice PR was submitted to anthropics/skills (122K★) but never merged. Kami (2133★) proves content quality is the #1 trending topic. No standalone pure-markdown brand voice skill exists anywhere. This fills that gap.

Before & After

❌ Before: Generic AI Output

Thank you for your inquiry. We would like to inform you that our product offers a comprehensive suite of features designed to enhance your productivity. Our solution leverages cutting-edge technology to deliver world-class results. Please do not hesitate to reach out if you require further assistance.

✅ After: Brand-Aligned Output (Bold voice)

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The difference? Same information. One puts you to sleep. The other makes you click.

Quick Start

1. Create your brand voice profile

brand_voice:
  name: "My Brand"
  personality: ["bold", "direct", "optimistic"]
  tone:
    formality: 40
    warmth: 60
    enthusiasm: 80
  vocabulary:
    preferred: ["ship", "craft", "transform"]
    banned: ["synergy", "leverage", "world-class"]
  taglines:
    primary: "Build fast. Ship faster."

2. Add to your agent workspace

Save as brand-voices/my-brand.yaml in your workspace directory.

3. Reference in SOUL.md

## Brand Voice

See `brand-voices/my-brand.yaml` for complete brand voice guidelines.

Quick reference:
- Personality: bold, direct, optimistic
- Tone: casual-formal, warm, enthusiastic
- Signature words: ship, craft, transform

4. Done

Your AI agent now has a consistent brand voice across all communications.

Custom Brand Voice vs Default Agent Tone

Aspect	Default Agent Tone	Custom Brand Voice
Personality	Helpful, neutral, beige	Distinctive, memorable, yours
Consistency	Varies per prompt	Systematically consistent
Vocabulary	Generic English	Signature words, banned words
Templates	None	Brand-voice-ready formats
Scoring	No quality check	Consistency score 0-100
Multi-brand	One-size-fits-all	Switch between clients
Audience	Same for everyone	Adapted per audience
Identity	Forgettable	Recognizable

Features

• 🎯 Brand Therapy — 8-stage process to define brand identity
• 🎭 6 Voice Profiles — Professional, Casual, Bold, Empathetic, Witty, Authoritative
• 🎚️ Tone Calibration — Adjust formality, warmth, technicality, enthusiasm per channel
• 📝 5 Content Templates — Email, blog, social, docs, landing page
• 📖 Vocabulary Governance — Banned words, preferred terms, taglines
• ✅ Consistency Checker — Score any text 0-100 against brand guidelines
• 👥 Audience Adaptation — Developers, executives, consumers, internal
• 🔄 Multi-Brand Support — Switch between client brands
• ⚡ 5-Minute Quick-Start — Extract brand voice from existing content
• 🔗 SOUL.md Integration — Persistent brand identity in your agent

Voice Profiles

Six pre-built profiles ready to use:

Profile	Best For	Vibe
Professional	B2B, enterprise, regulated	Competent, reliable, thorough
Casual	B2C, social, community	Friendly, approachable, genuine
Bold	Startups, challenger brands	Confident, direct, unapologetic
Empathetic	Healthcare, support, wellness	Understanding, patient, warm
Witty	Consumer brands, entertainment	Clever, playful, irreverent
Authoritative	Thought leadership, docs	Expert, decisive, experienced

Consistency Checker

Score any text against your brand voice:

Check this content against my brand voice:
[Paste content]

Brand profile:
[Paste profile or reference file]

Get a score 0-100 with specific improvement suggestions:

Consistency Score: 72/100

- Personality alignment: 18/25 — Hedging reduces boldness
- Tone match: 20/25 — Formality slightly too high
- Vocabulary usage: 14/20 — Used banned word "leverage"
- Style consistency: 12/15 — Paragraphs slightly too long
- Values alignment: 8/15 — Missing clear next steps

Suggestions:
1. Replace "we think" with "we know"
2. Replace "leverage" with "use"
3. Add bullet points to paragraph 3
4. End with clear next steps

Multi-Brand Support

For agencies and consultants managing multiple brands:

brand_registry:
  brands:
    - name: "TechStartup"
      profile: "brand-voices/tech-startup.yaml"
      active: true
    - name: "EnterpriseClient"
      profile: "brand-voices/enterprise.yaml"
      active: false

Switch with: "Use EnterpriseClient voice for this task"

Works With

• Claude Code — Drop SKILL.md in .claude/skills/
• OpenClaw — Drop in workspace/skills/
• Any AI agent that reads markdown skill files

Zero Dependencies

Pure markdown. No npm, no pip, no API keys, no build step. Just copy the file and go.

License

MIT — Use it for anything. Credit appreciated but not required.

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Stop sounding like every other AI. Start sounding like you.