Walmart Sales Analysis (SQL)

Tools Used: Microsoft SQL Server Studio

Project Description

This project involves an in-depth analysis of Walmart's sales data using SQL. The goal was to extract valuable insights into product performance, sales trends, and customer behavior. This analysis provides actionable recommendations to optimize product offerings, improve sales strategies, and enhance customer engagement.

Key Analysis Areas

🔹 Product Analysis

• Identified top-performing product lines and areas for improvement.
• Analyzed product demand patterns to optimize inventory and product offerings.

🔹 Sales Analysis

• Evaluated sales trends across different periods (daily, weekly, monthly).
• Assessed the effectiveness of various sales strategies and suggested improvements.

🔹 Customer Analysis

• Segmented customers based on purchase behavior, frequency, and profitability.
• Uncovered trends for targeted marketing and customer engagement.

Skills & Technologies Used

• SQL: Querying and analyzing large datasets using Microsoft SQL Server Studio.
• Data Analysis: Investigating trends in sales, products, and customer data.
• Reporting: Generating and presenting insights for business improvements.

Insights & Recommendations

• Optimization of product offerings to focus on high-demand products.
• Improvements in sales strategies based on trend analysis.
• Enhanced customer engagement through targeted marketing based on customer segmentation.

Prerequisites

• Microsoft SQL Server Studio (or compatible SQL management software)
• Sales dataset (included in the repository)

Conclusion

This project offers insights into Walmart's sales performance and customer behavior, providing valuable recommendations for enhancing business growth and optimizing product offerings.