Funnel Analysis — Interactive Dashboard

A fully interactive e-commerce conversion funnel analysis dashboard built with Plotly Dash. Analyze 50,000 user sessions with live filters across device, traffic source, country, and category.

Features

• Live KPIs — users, conversions, CVR, revenue, AOV
• Interactive funnel visualization with drop-off rates
• CVR breakdown by device, traffic source, category, country
• Monthly trend with dual-axis (CVR + volume)
• Revenue intelligence by category and source
• Day-of-week conversion patterns
• All charts update instantly on filter change

Tech Stack

• Python — Dash, Plotly, Pandas
• Data — 50,000 simulated e-commerce sessions

Setup

1. Clone the repo
2. python -m venv venv then activate
3. pip install -r requirements.txt
4. Place funnel_data.csv in data/ folder
5. python app.py
6. Open http://localhost:8050

Screenshot