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README.md

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-# Aerofit-Business-Case-Study
-'🎯 Business Case : Aerofit - Descriptive Stats & Probability
+# Business Case : Aerofit - Descriptive Stats & Probability
+---
+# 🎯 Objective
+Create comprehensive customer profiles for each AeroFit treadmill product through descriptive analytics. Develop two-way contingency tables and analyze conditional and marginal probabilities to discern customer characteristics, facilitating improved product recommendations and informed business decisions.
+
+# About the data
+The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file
+Product Portfolio
+- The KP281 is an entry-level treadmill that sells for USD 1,500.
+- The KP481 is for mid-level runners that sell for USD 1,750.
+- The KP781 treadmill is having advanced features that sell for USD 2,500.
+
+# Business Recommendations
+- In the income bracket of 38000 to 54000, both demographics show a preference for KP281, resulting in lower sales of KP481.
+- Enhancements in functionality or additional features could be incorporated into KP481.
+- Offering special discounts targeted towards females could effectively stimulate sales within this demographic.
+- Implementing targeted advertising campaigns aimed specifically at females would likely result in increased sales within this demographic.
+
+# Analysis
+- The majority of treadmill users fall within the age range of 23 to 35.
+- KP281 is the most commonly purchased treadmill model, with 80% of buyers opting for it, followed by
+- KP481 at 60%, and KP781 with only a 35% share.
+- Across all three treadmill models, males make up the predominant buyer demographic.
+- Treadmill purchasing tendencies correlate with income levels, with lower income individuals tending to opt for lower-tier treadmill models.
+
+# Customer Profiling
+
+# KP281
+- Age: 23 to 33
+- Income: 38000 to 54000
+- Usage: 3 to 4 times a week
+- Marital Status: Partnered are more likely to use KP281
+- Gender: Both Male and female are equally using KP281
+
+# KP481
+- Age: 24 to 34
+- Income: 45000 to 55000
+- Usage: 3 to 3.5 times a week
+- Marital Status: Partnered are more likely to use KP481
+- Gender: Male are more likely to use KP481 as compared to Female
+
+# KP781
+- Age: 24 to 29
+- Income: 60000 to 90000
+- Usage: 4 to 5 times a week
+- Marital Status: Partnered are more likely to use KP781
+- Gender: The usage of KP781 is significantly higher among males compared to females, with 18% of males purchasing the product compared to only 3% of females
+
+
+