Digital Transformation & eCommerce Leader with 10+ years of experience driving technology-enabled growth across retail, eCommerce, and digital marketing. Proven track record in leading AI-driven automation, Shopify optimization, and AR/360° solutions that enhance customer experience and boost revenue. I manage large-scale paid media (Google, Meta, TikTok) with consistent ROI improvements, while executing SEO and funnel strategies that scale organic visibility. I integrate cutting-edge tools and data-driven strategies to streamline operations, accelerate acquisition, and deliver measurable business impact in global markets.

• Digital Transformation & Process Automation • eCommerce Growth Strategy • Paid Media & ROI Optimization
• AI Agents & Marketing Automation • AR/360° Product Visualization • SEO/SEM & Funnel Optimization
• Project Management (Agile/Waterfall) • Data Analysis & BI

Platforms/Tools: Shopify, Magento, WooCommerce, WordPress, HubSpot, Zoho CRM, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Facebook Pixel, n8n, Microsoft Clarity, Excel (Advanced), Python (pandas, automation scripts), HTML parsing, data processing

• AI-Powered Lead Capture & Qualification System — Aug 2025
  End-to-end AI agent workflow that parses website quote emails, extracts lead data, and creates contacts in HubSpot in real time. Reduced handling time from hours to seconds.

• Forms → HubSpot Ticket Automation — Aug 2025
  Automated Zoho Form submissions into HubSpot tickets via n8n. Replaced manual Google Sheets tracking and cut processing time from days to seconds.

• Isfahan Inventory Sync Pro — Jan–Feb 2025
  Desktop app syncing inventory across SAP + custom sources with chunked processing for 1M+ rows, real-time logs, and validation.
  → Store page: https://shahzaibanwar.gumroad.com/l/isfahan

• 360° & Augmented Reality on eCommerce — Oct–Dec 2024
  Implemented AR/360° product visualization on Interwood.pk without third-party plugins; solved cross-platform compatibility and boosted engagement.

• n8n Daily Task Report Automation — Sep 2025
  Open-source workflow that generates daily HTML task reports from Airtable/Google Sheets and emails them to teams with dynamic formatting (status highlights, progress %, and reminders).
  → Repo: n8n-daily-task-report

• n8n-daily-task-report → Automated daily HTML email reports from Airtable/Sheets
• Isfahan Inventory Sync Pro → SAP + Shopify inventory sync engine (1M+ rows)
• AI-Powered Lead Capture & Qualification → AI agent for parsing leads & auto-creating HubSpot contacts

Deputy Manager, Digital Marketing — Interwood Mobel Pvt Ltd (Jan 2023 – Present, Lahore)

• Led AI-driven automation, AR/360° for 300+ SKUs, and Magento→Shopify migration—streamlining operations and increasing sales.
• Managed multi-channel paid media (Google/Meta/TikTok) to improve ROI & acquisition; directed SEO & funnel strategies.
• Built AI-powered workflows to capture 100% website inquiries and cut lead response time from hours to seconds.

Assistant Manager, Digital Marketing — Interwood Mobel (Pvt) Ltd (Jan 2020 – Dec 2022)

• Ran SEO/SEM and paid media ops delivering double-digit online sales growth; improved rankings & organic traffic.
• Built analytics + tracking frameworks (GA, Pixel) and optimized funnels for conversion and retention.

(Earlier roles: Business Executive; Secretary to Director, Design & Development; Operations Executive; SCM Officer.)

• MBA (Marketing), Postgraduate (In Progress) — NUR International University (2025 – Present)
• BBA (Management & Marketing), 3.65 CGPA — NUR International University (2023 – 2025)
• BA (Journalism) — University of the Punjab (2008 – 2010)

• Google — Digital Marketing & E-commerce Specialization (2024)
• Google — Foundations of Project Management (2024)
• INCO Academy — Green Digital Skills Certificate (2024)
• Forman Christian College — Qualitative Research (Research Methodology) (2025)
• LUMS — Introduction to Digital Marketing (2020)

English (Fluent) • Urdu (Fluent) • Arabic (Basic) • German (Beginner)

Portfolio / Writing:

• Behance: https://www.behance.net/zabi123
• Blog: https://dareecha.pk/
• LinkedIn: https://www.linkedin.com/in/shahzaibanwar/

Contact: zabi.anwar294@gmail.com • +92 323 843 7616

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