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Sales-Forecasting-Demand-Intelligence

This project focuses on building a data-driven sales forecasting and inventory intelligence solution for a jewellery brand using Power BI.

💎 Jewellery Sales Forecasting & Demand Intelligence | Power BI

📊 Dashboard Preview

Dashboard Overview

📌 Project Overview

This project presents an end-to-end Business Intelligence solution built using Power BI for a jewellery brand, focused on sales forecasting, product demand analysis, and reorder intelligence.

The dashboard converts raw transactional data into actionable insights to support:

  • Short-term sales forecasting
  • SKU-level demand tracking
  • Inventory planning and reorder decisions
  • City and marketplace performance analysis

🎯 Business Problem

Jewellery retail faces unique challenges:

  • High-value inventory
  • Fluctuating product demand
  • Regional and marketplace-level variability

The business needed clear answers to:

  • What will sales look like in the next 30 days?
  • Which SKUs are driving demand?
  • Which products show declining or negative trends?
  • Where should inventory be replenished or optimized?

📊 Dashboard Features

1️⃣ Overall Sales Forecast (30 Days)

  • Time-series forecasting of net sales
  • Confidence intervals to represent forecast uncertainty
  • Helps in revenue planning and inventory budgeting

2️⃣ Product-Level Forecasting

  • SKU-wise demand trend analysis
  • Identification of:
    • Fast-moving products
    • Declining or low-demand SKUs
  • Enables data-driven reorder planning

3️⃣ Product Demand & Reorder Intelligence

Key KPIs

  • Total Net Sales
  • Total Quantity Sold
  • Total Orders
  • Total Active Products

Analytical Views

  • City-wise sales and quantity contribution
  • Top 5 products by revenue
  • Marketplace comparison (Amazon vs Myntra)
  • Interactive slicers for SKU-level deep dives

🧠 Key Insights

  • A small percentage of SKUs contribute disproportionately to total revenue
  • Certain cities consistently outperform others in sales and quantity
  • Some products show declining demand and require cautious reordering
  • Forecast confidence bands help mitigate inventory risk

🛠️ Tools & Technologies

  • Power BI
  • DAX (Measures, KPIs, trend calculations)
  • Time-Series Forecasting
  • Interactive Dashboards & Slicers
  • Retail & E-commerce Analytics

📂 Dataset Description

The dataset contains anonymized transactional sales data, including:

  • Order date
  • SKU code
  • Quantity sold
  • Net sales value
  • City
  • Marketplace (Amazon / Myntra)

⚠️ Note: Data has been anonymized to maintain confidentiality.


📈 Business Impact

This dashboard enables:

  • Improved demand forecasting accuracy
  • Reduced stockouts and excess inventory
  • Smarter SKU-level inventory decisions
  • Better regional and marketplace performance tracking

🚀 Future Enhancements

  • Automated reorder quantity recommendations
  • Seasonality-aware forecasting models
  • Python-based forecasting (ARIMA / Prophet)
  • Low-stock alerts and exception reporting

📎 How to Use

  1. Download the .pbix file
  2. Open it in Power BI Desktop
  3. Refresh the data
  4. Use slicers to explore SKUs, cities, and marketplaces

👩‍💼 About Me

Prachi Bhuwad
Data Analyst | Business Intelligence | Forecasting & Retail Analytics

📫 Open to Data Analyst / BI / Forecasting roles


⭐ Repository Tips

Recommended repo name:
jewellery-sales-forecasting-powerbi

Include:

  • .pbix file
  • /images folder with dashboard screenshots
  • README.md

GitHub Topics: power-bi, data-analytics, forecasting, retail-analytics, dax, inventory-management

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This project focuses on building a data-driven sales forecasting and inventory intelligence solution for a jewellery brand using Power BI.

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