Create iterating-smoking-questions

[selina-dxw]

Iterating smoking questions

[ralph-hawkins]

This is really, really great. I think it should be 2 or 3 posts though? There's so much good stuff, and I think people would be more able to get what they're looking for, if it was split with one main insight/action per post.

You could break this into something like:

• what we learned about how people recall their smoking history (research findings + the mindset segmentations)
• the challenge of balancing clinical accuracy with user engagement (the impact mapping, over/under-screening)
• what we designed and why (the actual iterations and current approach)

The imperfect science of calculating risk section is really great. It frames the whole thing, could that be put earlier?