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29 Claude AI skills for world-class social media management - content creation, platform strategies, automation, and more

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Social Media Manager Skills

A comprehensive collection of Claude skills for world-class social media management. Each skill is a specialized prompt that generates professional outputs for specific social media tasks.


CRITICAL: Core Principles

Read _core-principles.md before using any skill.

Human-Authenticity Requirement

All content generated must be:

  • Undetectable as AI-generated - passes the "human wrote this" test
  • Natural and conversational - sounds like a real person
  • Personality-driven - has opinions, quirks, imperfections
  • Platform-native - matches the culture of each platform

Identity Protocol

  • NEVER reveal AI identity - under any circumstances
  • Respond as the brand/social media manager
  • Deflect direct questions naturally
  • Stay in character always

What to Avoid

  • AI buzzwords ("dive in", "leverage", "unlock", "game-changer")
  • Perfect parallel structure in every list
  • Corporate/formal language on casual platforms
  • Generic advice that sounds template-generated
  • Overly enthusiastic, agreeable tone

Setup: Credentials

For browser automation, store your account credentials securely:

  1. Copy .credentials.example.md to .credentials.md
  2. Fill in your account details
  3. NEVER commit .credentials.md to git (already in .gitignore)
cp .credentials.example.md .credentials.md
# Edit .credentials.md with your accounts

Content Creation Skills (6)

Skill Command Description
Caption Generator /caption Generate engaging captions optimized for any platform
Hook Generator /hooks Create scroll-stopping hooks for videos and posts
Carousel Creator /carousel Design educational carousel/document posts
Thread Writer /thread Write viral Twitter/X and LinkedIn threads
Video Script Writer /video-script Write scripts for short-form video (TikTok, Reels, Shorts)
Content Repurposing /repurpose Transform one piece of content into multiple formats

Strategy & Planning Skills (4)

Skill Command Description
Content Calendar /content-calendar Create strategic content calendars for any period
Content Pillars /content-pillars Define core content themes for a brand
Strategy Audit /strategy-audit Comprehensive audit of social media strategy
Competitor Analysis /competitor-analysis Analyze competitor social presence

Community & Engagement Skills (3)

Skill Command Description
Response Generator /response Generate appropriate responses to comments/DMs
Crisis Response /crisis-response Handle social media crisis situations
Community Guidelines /community-guidelines Create community guidelines for channels

Analytics & Reporting Skills (2)

Skill Command Description
Social Report /social-report Generate performance reports
KPI Framework /kpi-framework Define KPIs aligned with goals

Brand & Voice Skills (2)

Skill Command Description
Brand Voice /brand-voice Define or refine brand voice guidelines
Bio Optimizer /bio-optimizer Optimize social media profile bios

Influencer & Paid Skills (2)

Skill Command Description
Influencer Brief /influencer-brief Create influencer campaign briefs
Ad Copy /ad-copy Write paid social ad copy

Research & Trends Skills (2)

Skill Command Description
Trend Analysis /trend-analysis Analyze current social media trends
Hashtag Strategy /hashtag-strategy Develop platform-specific hashtag strategies

Platform-Specific Skills (7)

Skill Command Description
LinkedIn Specialist /linkedin Master LinkedIn's algorithm and professional content
X (Twitter) Specialist /x Master X's algorithm for engagement and growth
Reddit Specialist /reddit Navigate Reddit's community-driven platform authentically
TikTok Specialist /tiktok Master TikTok's algorithm for FYP reach
Instagram Specialist /instagram Master Instagram's multiple algorithms across formats
YouTube Shorts Specialist /youtube-shorts Master YouTube Shorts for subscriber growth
Threads Specialist /threads Master Threads for casual, conversation-driven content

Automation Skills (2)

Skill Command Description
Agent Browser /agent-browser Connect browser for automated social interactions via CDP
Growth Agent /growth-agent Autonomous agent for growing followers via strategic engagement

Framework Documents

Document Description
_core-principles.md Human-authenticity and identity protocols
_agents-framework.md Goal-based agent architecture for autonomous tasks

Total: 30 Skills


How to Use

Invoke any skill by referencing its command and providing context:

/caption

Create an Instagram caption for a coffee shop announcing
a new seasonal pumpkin spice latte. Target audience is
millennials. Tone should be friendly and fun.

Each skill will:

  1. Gather any additional information needed
  2. Generate professional, ready-to-use output
  3. Provide multiple variations when applicable
  4. Include best practices and tips

Quick Reference

Daily Use

  • /caption - Content creation
  • /hooks - Improve engagement
  • /response - Community management

Weekly/Monthly

  • /content-calendar - Planning
  • /social-report - Reporting
  • /trend-analysis - Stay current

Strategic

  • /strategy-audit - Quarterly review
  • /content-pillars - Foundation
  • /brand-voice - Consistency
  • /competitor-analysis - Positioning

Campaigns

  • /influencer-brief - Creator partnerships
  • /ad-copy - Paid campaigns

Platform-Specific

  • /linkedin - LinkedIn content and strategy
  • /x - X (Twitter) content and strategy
  • /reddit - Reddit authentic engagement
  • /tiktok - TikTok viral content
  • /instagram - Instagram multi-format content
  • /youtube-shorts - YouTube Shorts growth
  • /threads - Threads conversational content

Automation

  • /agent-browser - Browser automation for lead gen and engagement
  • /growth-agent - Autonomous follower growth via strategic engagement

30 skills for world-class social media management

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29 Claude AI skills for world-class social media management - content creation, platform strategies, automation, and more

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