Gather existing research for Network web presence

[xmatthewx]

@samanthaburton @HPaulJohnson @LauraReynal – Between now and Hawaii, the design team will examine the Mozilla Network, to prepare us to build a web presence for it (site, comms, social strategy).

Their first two tasks are to develop a deep understanding of our audience, so we can then distill and frame the primary things we offer to this audience.

We need your help to gather existing MoFo research and identify the salient discoveries that should guide our work. Surveys, market research, field studies ... particularly things on the level of fellows and grant partners (as opposed to club participants). I will reach out to Mary Ellen and Tim as well, but feel free to include MoCo things that have been most useful to you.

Make sense? Need any other info? A meeting?

It would also be useful to have access to profiles from the recognition program, exemplars of our audience.

Let's gather and discuss here, and then maybe post to a wiki page on https://github.com/MozillaFoundation/research/

• D @xmatthewx
• A @chrislarry33 @kaythaney
• R @samanthaburton @HPaulJohnson @LauraReynal @arlissc
• C @KevZawacki @ldecoursy
• I @hannahkane @simonwex @kristinashu @taisdesouzalessa @sabrinang @flukeout

[samanthaburton]

@xmatthewx This is clear and I'm happy to help - and also keen to get my hands on those research pieces! I'll have an initial dig around how.

However, I have a hunch that a lot of what you're looking for lives within different parts of MLN - is there someone else we could add to the "R" in the DARCI who would know where to find/who to ask about those pieces? Personally, I don't know what I don't know - so I'll be swinging in the dark a bit.

re: grant partners, perhaps An-Me be the best person to loop in on that side?

Also, if it turns out that you don't have all the audience info you need, would you gather more data? Or just build a beta site based on what you have, and gather more data in testing? Or something else?

[xmatthewx]

Great questions @samanthaburton. I think the answers are TBD by us over the next few weeks and in Hawaii. Let's find out what we do know, identify gaps in our knowledge, and then make a plan to research and to march forward with lean and agile discovery.

[xmatthewx]

Adding @arlissc.

[samanthaburton]

Ok, here's a quick list of related projects I'm aware of (if folks flag those that sound useful, I can dig deeper) -

• Mozilla Target Audience study (exploring the concious chooser) - Tim/MEM
• Understanding open source tech contributors - George
• Web literacy focus groups w/partners - An-Me
• Network Mapping & Network Strength - Arliss/Sam
• Webmaker research - Laura/Bob
• Fellowship entry/exit surveys - fellowship leads? (I'm not 100% sure if this is a coordinated effort... just remember hearing about it!)

[xmatthewx]

Thanks @samanthaburton. After we gather things, let's file public stuff in Pulse to simplify this quest in the future. 😺

These seem particularly useful:

• Mozilla Target Audience study (exploring the concious chooser) - Tim/MEM
  • collected in google drive.
• Network Mapping & Network Strength - Arliss/Sam
• Webmaker/MLN research >> Global Web - Laura/Bob
  • https://github.com/MozillaFoundation/research/
  • https://mozilla-foundation-research.herokuapp.com/
  • https://mozilla-foundation-research.herokuapp.com/globalweb/
  • https://docs.google.com/document/d/1GJt1NqbBBvZGqPWIj8YUT-qXjCPfC30tfYEVfvqFwqs/edit
  • @LauraReynal anything else?
• Fellowship entry/exit surveys
  • links below
• Recognition program profiles
• Story Engine interviews
  • http://storyengine.io/category/stories/

[lauradereynal]

@xmatthewx the work we did for the Teach.Mozilla.org website might also be useful: https://docs.google.com/document/d/1GJt1NqbBBvZGqPWIj8YUT-qXjCPfC30tfYEVfvqFwqs/edit

Other than that, all the report we published in 2015 are here: mzl.la/globalweb
When we publish them into Pulse or elsewhere, we should call it the Global Web Research. We removed the Webmaker language from these reports, since they cover more topics and are more focused on web literacy and the different web usages around the world, rather than Webmaker specifically.

Let me know if I can help more 😄

[kaythaney]

@auremoser would be your go to re: fellowship surveys (if there are any)
...

On Tue, Nov 15, 2016 at 2:51 PM, Laura de Reynal notifications@github.com
wrote:

@xmatthewx https://github.com/xmatthewx the work we did for the
Teach.Mozilla.org website might also be useful: https://docs.google.com/
document/d/1GJt1NqbBBvZGqPWIj8YUT-qXjCPfC30tfYEVfvqFwqs/edit

Other than that, all the report we published in 2015 are here:
mzl.la/globalweb
When we publish them into Pulse or elsewhere, we should call it the Global
Web Research. We removed the Webmaker language from these reports,
since they cover more topics and are more focused on web literacy and the
different web usages around the world, rather than Webmaker specifically.

Let me know if I can help more 😄

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[auremoser]

Totes, there are many, I can give whoever needs access to the results, most of them are here, mostly associated with events:

• 2015 X-fellows Meetup for OpenVis / GET Conference (Boston):
• 2015 Pre-off-boarding Survey for 2015 fellows (Nairobi)
• 2016 Pre-Onboarding (Toronto)
• 2016 Pre-Mozfest (London)

[xmatthewx]

Thanks @auremoser @LauraReynal @samanthaburton for all the useful info and links. I updated list above. Just a few more things to gather.